LinkedIn is one of the marketing foundation blocks of the Entrepreneurs Marketing and Sales System which I use with my clients to crack the rhythmic acquisition of customers when it is a relevant block to implement.
LinkedIn delights and frustrates me in equal measure. There are so many people on LinkedIn and so few people actually use it properly. It is a very powerful tool to use when implemented in your business properly.
One of the things that really frustrates me is the use of automation on LinkedIn. It really doesn’t work if you want to make meaningful connections and sales. Now you will find lots of people tell you that it does and that you are a luddite. You will also find the same people are peddling the automation tools. 🤔
You might want to check your LinkedIn terms and conditions you agreed to when you became a LinkedIn. You’re actually breaking the rules and LinkedIn will penalise you for it. I know people that have had their accounts blocked through using automation, the infamous LinkedIn jail.
It’s very easy to identify if you’re connecting with someone who is using automated stuff or not, they don’t respond when asked a question.
Think of LinkedIn as a massive networking tool ,so to use automation it’s a bit like turning up at a networking meeting being introduced to a robot. The robot makes an introduction to a person and then you’re left to try and develop a conversation when you don’t even know where this person is in the room but you can’t get past the robot to actually talk to the person that you want to make the connection.
Yes you can build lots and lots of connections through automation but what’s the point?
What’s the point of walking into a networking room of 2,000 people if you’re not going to make any connections with those people? If you’re not going to do business with those people it’s just vanity, I meet people who have 10,000 connections on their LinkedIn profile, well so what? How many of them are paying clients? That’s the real measure.
If you want to know how to use LinkedIn with proven strategies, tactics and scripts to generate quality leads click on our bursary offer here https://bit.ly/3oTVYZJ and check out the LinkedIn Masterclass.