When creating Facebook ads, think about your objective. What are you trying to achieve from the ad? Book onto a course, book a call? Are you targeting a particular group of people? If so, focus on the people most likely to be interested in the products or services you offer, this sounds obvious but so many people waste so much money by not doing this. If this is not possible, target a more general audience. The good news is that you can save an audience for later use. A/B testing can help you determine which audience is the best fit for your ad copy.
A better response to your Facebook ad copy can help increase conversions and build a stronger brand image. By targeting warm leads, you can improve conversions by 31.2% and expand your organic reach on Facebook. This is a huge factor in expanding your ad and organic reach on the site. If you want to increase conversion rates, you should make use of these two strategies.
In addition to targeting, you need to consider the size of your audience. Choosing the right audience can make a big difference in the level of engagement with your ad. A large audience is unlikely to buy your product, and people who are unlikely to click on a small ad will be far from interested in your product or service. A small audience is more likely to engage, which makes for a more effective ad campaign.
If you want your Facebook ad to be effective, you should allocate about 20% of your budget to audience building. Your aim should be to educate potential customers and build a relationship with them. Retargeting campaigns are also an excellent way to get better responses to your ad campaigns. You can even target your audience based on the type of products they want to buy. Once they have signed up, your ad will continue to work for them. How much is a customer worth to you ?
If you want to get a better response to your ads , or ask your provider more challenging questions about what they are doing for you more check out this free webinar https://bit.ly/3tvEvdu